About the campaign

The Real Nurses is an attraction campaign aimed at increasing the number choosing nursing by showcasing the diversity and rewards of a nursing career by

  • encouraging more men, young Māori and Pacific people to consider and take steps towards a career in nursing
  • attracting former nurses back into the profession; and
  • highlighting the specialist areas available to nurses.


The campaign is built on previous work done by the NZNO and features real nurses talking about why they chose their career in nursing, and providing personal insights on some of the challenges and rewards of their chosen specialist area.


Find out more information about the Real Nurses campaign