The New Zealand Breastfeeding Alliance (NZBA) are contracted by the Ministry of Health to facilitate the Baby Friendly Hospital Initiative (BFHI) and Baby Friendly Community Initiative (BFCI) to protect, promote and support breastfeeding.

Health services and individual practitioners can be supported to work towards Baby Friendly accreditation to offer a quality standard of care. For more information, visit the Baby Friendly Initiative Aotearoa New Zealand. (external link)