Te Whatu Ora Plain Language Standard

What is plain language?

Plain language is a way of sharing information that is clear and well-organised. Using plain language helps readers understand and use the information we provide.
This Standard is designed to help us communicate in a way that is easy to understand.

Big Picture

  • The purpose of the message is clear at the start and the most important information comes first.
  • We write for the reader and communicate in a way that is best for them.


  • We present information logically, using headings and lists to organise information.
  • Sentences are short, with one idea per sentence.
  • Paragraphs are short, with one subject per paragraph.


  • We use everyday words that are familiar to our audience and easy to understand.
  • We explain technical words and use them sparingly.
  • We write in the active voice.
  • We don’t use jargon or unneeded words.


  • The information is accurate and follows our style guide.