Promotional resources

The National Cervical Screening Programme communications campaign is an important tool to help participants and potential participants understand their screening options.  

You can view, download, and order participant resources free of charge from HealthEd (external link).

The whole campaign has been co-designed in collaboration with Māori and Pacific Advisory Groups, as well as diverse perspectives throughout New Zealand. Toolkits have been created for Māori and all Aotearoa, and Pacific people too.

Download the:

• Māori and all Aotearoa toolkit (PDF 8.9MB) [PDF, 8.9 MB]
• Māori and all Aotearoa assets for September (Cervical Screening Awareness Month) (external link)
• Pacific toolkit (PDF 8.9MB) (external link)
• Pacific assets for September (Cervical Screening Awareness Month) (external link)

Public-facing information for participants can be found on the Health Information and Services website. 

Cervical Screening - Health Information and Services (external link)

In 2024 research company TRA (The Research Agency) conducted pre-campaign and post campaign research to gauge awareness, understanding, motivators, and barriers regarding the National Cervical Screening Programme.

This included a baseline measure before the launch of two media campaigns tailored to Māori and Pacific audiences.

Cervical Cancer Screening Post Campaign Research [PDF, 21 MB]