Leadership for the Strategy is imperative, for only with strong leadership will the Strategy be fully implemented and monitored. The Expert Advisory Group  has recommended the following actions.


Why we should do this: what the evidence says

Establish a national multi-sectoral Infant and Young Child Feeding Committee (IYCFC).

Ensure the principles of Te Tiriti o Waitangi in regard to partnership, participation and protection are reflected in the membership of the IYCFC.

As set out in the Global Strategy for Infant and Young Child Feeding, it is a government’s obligation to ensure their breastfeeding strategy or action plan is implemented and monitored. The Global Strategy details that success depends on national coordination across relevant government departments and other related parties.

The IYCFC develops a comprehensive monitoring, implementation and evaluation framework to underpin the National Breastfeeding Strategy.

Action plans should be accompanied by detailed evaluation frameworks (World Health Organization and United Nations Children’s Fund 2003; Lavinghouze and Snyder 2013). This includes ensuring goals are being met on time and that there are several measurable indicators for determining the plan’s success.


Lavinghouze R, Snyder K. 2013. Developing Your Evaluation Plans: A Critical Component of Public Health Program Infrastructure. Am J Health Educ. 44(4): 237–43.

World Health Organization, United Nations Children’s Fund. 2003. Global strategy for infant and young child feeding. Geneva: WHO.