About the campaign
Te Whatu Ora - Health New Zealand worked with VMLY&R to develop a campaign to improve mental health, addiction and wellbeing outcomes by increasing the capacity of the nursing workforce.
The campaign ‘Are You Ready’ aims to:
- encourage nursing graduates to choose mental health and addiction as a preferred practice area and as a professional career;
- attract former nurses back into the profession; and
- increase the number of Māori and Pacific peoples working in this area.
The campaign, which features eight mental health and addiction nurses, is powerful and emotive reflecting the reality of mental health and addiction nursing. It also highlights how rewarding a career in mental health nursing is while challenging perceptions of mental health – something that can affect anyone at any time.
Campaign viewers were linked to a landing page with info on how to start their career as a Mental Health and Addictions Nurse on the Real Nurses website.
You’re ready to join a team that use heart, specialist skills and training to change lives and strengthen communities.
You’re ready to make a difference to so many of us who will experience mental health challenges in our lifetimes.
You’re ready for a career in Mental Health and Addiction Nursing.
Ko koe hei nēhi mō Te Hauora ā-hinengaro me Ngā Waranga?
Ki te whakarongo [koe]. Ki te poipoi [koe].
Ki te mōhio koe ki te taumaha o te hauora hinengaro mō te oranga, mō te whānau, mō te hapori hoki.
Kua rite koe.
Kua rite koe kia whakamahi i te ngākau, i ngā pūkenga motuhake me te whakangungu kia whaimana te tangata, kia manawanui te hapori.
Kua rite koe kia whakawhanake i te tini me te mano e pāngia e te wero hauora hinengaro i ngā tau e tū mai nei.
Kua rite koe kia tū hei nēhi mō Te Hauora ā-hinengaro me Ngā Waranga.