Increasing the exclusivity and duration of breastfeeding is one of the most significant and cost-effective ways to achieve equity and increase the health and wellbeing of a population. This Strategy was developed with the intention and commitment to protect, promote and support breastfeeding in Aotearoa New Zealand.
Objectives | Ngā whāinga
- Increase the exclusivity and duration of breastfeeding in Aotearoa for this and future generations.
- Government policies and frameworks protect, promote and support breastfeeding and optimal infant feeding.
- Breastfeeding is a public health priority, and the determinants and barriers to breastfeeding are understood and mitigated.
- Consistent, evidence-based breastfeeding and infant feeding education is provided to all people working with pregnant women, infants and children.
- The positive impact of breastfeeding on health, development and wellbeing is valued by communities whānau, hapū and iwi.
- Whānau have access to consistent, evidence-based, culturally responsive breastfeeding information and support.
- People feel comfortable and supported to breastfeed in any environment, including workplaces, health and education settings, and public spaces.
Strategic Framework: Pae Ora
Setting the foundations: Government priorities
Ngā whakaarotau a te Kawanatanga
- Reduce inequitable outcomes and improve the wellbeing of Māori whānau
- Policies, guidelines, regulations and frameworks protect, promote and support breastfeeding and optimal infant feeding
Building a solid structure: Protecting, promoting and supporting breastfeeding in Aotearoa
Hāpaingia te whāngote ki Aotearoa
- Outcome 1: Breastfeeding parents and their whānau have equitable access to a range of culturally appropriate breast and infant feeding supports
- Outcome 2: Breastfeeding parents and their whānau are supported by increased community education, resources and awareness
- Outcome 3: The maternal and child health workforce has the training, capacity and support to actively protect, promote and support breastfeeding
- Outcome 4: All maternity facilities achieve and maintain Baby Friendly Aotearoa (BFHI) accreditation
- Outcome 5: System settings support the safe provision of donor breast milk for infants in need
- Outcome 6: A robust evidence base informs infant feeding policy decisions and commissioning activities
- Outcome 7: Workplaces, education and childcare settings support parents and caregivers to reach their breastfeeding goals
- Outcome 8: System settings support and protect optimal infant and young child feeding in cases of temporary or sustained parent-child separation
- Outcome 9: System settings support and protect optimal infant and young child feeding during emergencies